What You will Learn
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Course Format
- Video Tutorials
- Checking the Task
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- Software
Duration Course
- 3 Weeks
- 5 Video Tutorials
- 3 Hours of Consultations
- 1.5 Hours Webinar
Course Content
The Complete SEO Course
The Complete SEO Course will teach you how to configure your website or blog for SEO in a friendly and easy way. You will learn how to optimize a new website from scratch or make your existing website SEO friendly. It covers both basic and advanced SEO concepts.
Lesson 1 – Welcome to SEO Course 🌟
- How to use this Course
- Course Downloads
- Author Bio
Lesson 2 – Introduction to SEO 🚀
- How Search Engines Work
- What is SEO
- Why SEO
- Technical SEO Basics
- On-Page SEO Basics
- Off-Page SEO Basics
- Summary and Next Steps
Lesson 3- Technical SEO 🛠️
- What is Technical SEO
- Google Search Console
- Preferred Domain
- Crawling and Indexing
- Robots.txt
- URL Optimization
- XML Sitemap Optimization
- Schema Markup and SEO
- Breadcrumbs
- Canonical URLS
- Multilingual websites
- The 404 Page
- Pagination
- Site Structure
- Technical SEO Checklist
Lesson 4 – On-Page SEO 📝
- What is On-Page SEO
- Page Title Optimization
- Meta Description Optimization
- H1 Tag Optimization
- Content SEO
- Internal Linking and SEO
- Image SEO
- Video SEO
- How to SEO your homepage
- How to SEO your posts and pages
- How to SEO your Categories and Tag Pages
- On-Page SEO Checklist
Lesson 5 – Off-Page SEO 🌍
- What is Off-Page SEO
- NoFollow Links
- How to approach link Building?
- Link Building Secrets
- How to get strong links from premium websites
- How to remove bad backlinks from Google
- Off-Page SEO Checklist
Lesson 6 – Local SEO 📍
- What is Local SEO?
- How to Optimize your website for Local SEO
- Local SEO Checklist
Lesson 7 – Mobile SEO 📱
- How to Optimize your Website for Mobile
- Accelerated Mobile Pages (AMP)
- How to Setup AMP on WordPress
- Mobile SEO Checklist
Lesson 8 – Advanced SEO 🚀
- How to Perform a Content Audit
- How to Create an SEO Strategy
- How to Create Linkable Content
- How to Get Google Sitelinks
- Optimizing for Google Featured Snippets
Lesson 9 – Conversion Optimization 📈
- Anatomy of a perfect landing page
- How to optimize your landing pages
- How to perform A/B testing
- Conversion Optimization Checklist
Lesson 10 – HTTPS and SSL 🔐
- How to Migrate your Website to Https
- Https and SSL Checklist
Lesson 11- Website Security 🛡️
- How to Secure your Website
- Website Security Checklist
Lesson 12 – Website Speed ⚡
- What is PageSpeed?
- How to Speed Up Your Website
- How to Measure Your PageSpeed?
- Website speed Checklist
Lesson 13 – SEO Success Story 📈
- From 0 to 500K users per month
- Lessons learned
FACEBOOK ADS COURSE
The Facebook Ads Course will teach you how to design and set up your Facebook and Instagram campaigns so that you’ll start making money and sales. It’s a strategy that has been tested successfully for the last two years and generated millions of dollars in our clients’ sales. The process is suitable for all kinds of businesses selling any product or service.
Lesson 1 – Welcome & Downloads 🌟
- Course Downloads
- Author Bio
Lesson 2 – Making Money With Facebook Ads 💰
Lesson 3 – Facebook Pixel Installation 🔍
- What is a Facebook Pixel
- Create a Facebook Pixel
- Add the Facebook Pixel to Your Website
- Pixel Additional Settings
- Check Facebook Pixel Installation
- Key Learnings
Lesson 4 – Custom Conversions 🎯
- What are Custom Conversions?
- How to Create Custom Conversions
- What Custom Conversions to Create?
- Key Learnings
Lesson 5 – Custom and Lookalike Audiences 👥
- What are Custom Audiences?
- How to Create Custom Audiences
- What Custom Audiences to Create?
- What are Lookalike Audiences?
- How to Create Lookalike Audiences
- What Lookalike Audiences to Create?
- Key Learnings
Lesson 6 – Campaign Structure 📊
- Facebook Sales Funnels
- Facebook Acquisition Campaigns
- Facebook Retargeting Campaigns
- Facebook Retention Campaigns
- Key Learnings
Lesson 7 – Campaign Setup ⚙️
- How to Create a Facebook Campaign
- How to Create an Ad Set
- Key Learnings
Lesson 8 – Ad Creation 📝📣
- How to Create Facebook Ads
- Facebook Ads Tips
- Key Learnings
Lesson 9 – Campaign Optimization 🚀💡
- Facebook Campaign Monitoring
- Campaign Optimization Tips
- How to Lower Your Campaign Costs
- Key Learnings
Lesson 10 – Landing Page Optimization 🖥️💎
- Landing Page Optimization Tips
- Key Learnings
Lesson 11 – Facebook Ads Checklist ✅
- Facebook Ads Checklist
Lesson 12 – Instagram Campaigns 📸
- Running Campaigns on Instagram
ECOMMERCE SEO COURSE
The eCommerce SEO Course has specific information that applies to online shops only. Things like keyword research, homepage SEO, site structure, category page SEO, product SEO, blogging, and link building need to be approached from a different angle when doing SEO for an eCommerce website.
Lesson 1 – Welcome & Downloads 🌟
- 🛤️ How to Use this Course
- 📥 Course Downloads
- 🧑🏫 Author Bio
Lesson 2 – eCommerce SEO for Beginners 🛒🚀
- 📈 Benefits of SEO for Online Shops
- 🌐 SEO for eCommerce Websites
Lesson 3 – Keyword Research for Ecommerce 🔍🔑
- 🔎 Keywords Research for eCommerce Websites
- 🗂️ Keywords Research for Category and Product Pages
- 📚 Keyword Research for an Ecommerce Blog
Lesson 4 – Shop Site Structure 🏢🏗️
- 🧱 Why Site Structure Matters
- 🌐 How to SEO your Shop’s Site Structure
Lesson 5- Homepage SEO 🏠🔍
- 🌐 How to SEO your shop’s homepage
- 🧑💻 How to Optimize your Homepage for Users
- 🌐 How to Optimize your Homepage for Search Engines
Lesson 6 – Category Page SEO 🗂️🔍
- 🌐 Shop Category URLs
- 🌐 Shop Category Titles
- 🌐 Shop Category Meta Description
- 🌐 Shop Category H1 Tag
- 🌐 Shop Category Content
- 💰 Conversion Optimization Elements
- 📸 Visual Components and Other Usability Elements
- 🌐 Canonical URLs
Lesson 7 – Product Page SEO 📦🔍
- 📦 Product URL Optimization
- 📦 Product Title Optimization
- 📦 The Product Page H1 Tag
- 📦 Meta Description Optimization
- 📦 Breadcrumb Menu
- 📦 Product Description
- 📦 Content Optimization
- 📦 Image Optimization
- 📦 Use of Videos
- 📦 Product Schema Markup
- 📦 Open Graph Meta Tags
- 📦 Product Reviews and Ratings
- 📦 User Generated Content
- 📦 Cross Selling
Lesson 8 – Blogging for Ecommerce 📚📝
- 🤔 Why you Need a Blog?
- 🛍️ How to Setup your eCommerce Blog
- 📚 What Should You Blog About
- ⏳ How Often to Blog
- ⏲️ How Long to Make Your Blog Posts
Lesson 9 – Link Building 🔗🔍
- ❓ Why is Link Building Important
- 🆚 What is the Difference Between Good and Bad Links
- 🚫 What is a Nofollow Link
- 🔗 Link Building for eCommerce Websites
- 📈 How to Boost Rankings of Your Product Pages
GOOGLE ADS COURSE
The Google Ads Course will teach you how to run profitable Google Ads campaigns. It starts from the beginning and goes through setting up a new account and enabling conversion tracking. It then explains how to set up different types of Google campaigns, including Search Ads, Display Ads, Dynamic Ads, Discovery Ads, and Remarketing Ads. You’ll also learn how to create highly successful Google ads and how to optimize your campaigns for profit.
Lesson 1 – Welcome & Downloads 🌟
- 🛤️ How to Use this Course
- 📥 Course Downloads
- 🧑🏫 Author Bio
Lesson 2 – eCommerce SEO for Beginners 🛒🚀
- 📈 Benefits of SEO for Online Shops
- 🌐 SEO for eCommerce Websites
Lesson 3 – Keyword Research for Ecommerce 🔍🔑
- 🔎 Keywords Research for eCommerce Websites
- 🗂️ Keywords Research for Category and Product Pages
- 📚 Keyword Research for an Ecommerce Blog
Lesson 4 – Shop Site Structure 🏢🏗️
- 🧱 Why Site Structure Matters
- 🌐 How to SEO your Shop’s Site Structure
Lesson 5- Homepage SEO 🏠🔍
- 🌐 How to SEO your shop’s homepage
- 🧑💻 How to Optimize your Homepage for Users
- 🌐 How to Optimize your Homepage for Search Engines
Lesson 6 – Category Page SEO 🗂️🔍
- 🌐 Shop Category URLs
- 🌐 Shop Category Titles
- 🌐 Shop Category Meta Description
- 🌐 Shop Category H1 Tag
- 🌐 Shop Category Content
- 💰 Conversion Optimization Elements
- 📸 Visual Components and Other Usability Elements
- 🌐 Canonical URLs
Lesson 7 – Product Page SEO 📦🔍
- 📦 Product URL Optimization
- 📦 Product Title Optimization
- 📦 The Product Page H1 Tag
- 📦 Meta Description Optimization
- 📦 Breadcrumb Menu
- 📦 Product Description
- 📦 Content Optimization
- 📦 Image Optimization
- 📦 Use of Videos
- 📦 Product Schema Markup
- 📦 Open Graph Meta Tags
- 📦 Product Reviews and Ratings
- 📦 User Generated Content
- 📦 Cross Selling
Lesson 8 – Blogging for Ecommerce 📚📝
- 🤔 Why you Need a Blog?
- 🛍️ How to Setup your eCommerce Blog
- 📚 What Should You Blog About
- ⏳ How Often to Blog
- ⏲️ How Long to Make Your Blog Posts
Lesson 9 – Link Building 🔗🔍
- ❓ Why is Link Building Important
- 🆚 What is the Difference Between Good and Bad Links
- 🚫 What is a Nofollow Link
- 🔗 Link Building for eCommerce Websites
- 📈 How to Boost Rankings of Your Product Pages
Course Instructors
Alex Edwards
Fullstack developer / Mentor
Christine Nelson
QA / Mentor
Carolyn Jackson
Fullstack developer / Mentor
William Morgan
Python Mentor
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